Get New Customers in Your Door!

You’ve all heard how Mystery Shopping can help promote a positive culture within your company and help identify how your locations are performing, but how about the influence they have from a marketing standpoint?

Mystery Shops are not just a training tool any longer. They’re an effective way of introducing new business to your locations. Each shopper is a potential long-term customer, and shopper programs introduce brand new customers (shoppers) to your business every month.

Consider this scenario; a shopper is introduced to your business by accepting an available shop in their area. They’ve never been to your location since it was halfway across town. They are pleasantly surprised with their experience and excited to come back. A long-term customer is created. They share their experience with family and friends, and introduce even more new customers to your business!

Another scenario; A shopper accepts a shop at your business. They were a customer of yours in the past, but haven’t been back since they had a poor experience 5 years ago. They complete the shop and are surprised at the level of service, cleanliness, offerings, etc. Because of the shop, you were able to win a customer back!

Or this scenario; a shopper accepts a shop which reimburses expenses for 1 person. The shopper is aware of this, but chooses to bring their family of 5 along with them. The shop reimburses $15, but they easily spend $50 at your location. These extra dollars equal more money going into your top line sales! The shopper could actually be spending more money into your business than you are spending for the shop, resulting in you making money with the program!

If you’re currently utilizing our shopper program, give us a call to see what our shoppers are spending into your business, compared with what you’re spending on the program. We know you’ll love the results! Or, if you’re not utilizing our shopper program, give us a call to see how we can start introducing more customers (and sales dollars) to your business today. 603.223.0303 x150 or jbattershell@goodwin-associates.com