Everywhere you look today digital technology seems to be permeating the way we live our lives. The hot new method to market your product or service is through the use of QR Codes; 2D little black and white boxes with squiggly patterned bar codes. These QR Codes (Quick Response Codes) can be found everywhere from retailers’ print circulars to hair salons. In order to “read” these QR Codes, you need to scan the image using a bar code reader application.
While the most common uses of these QR Codes are within the retail store environment, there is a new surge of applications within other industries such as recruitment. By simply scanning a QR code with your smart phone you may receive someone’s contact details, a text message; it could take you to a web page or prompt you to write an e-mail. And, as more people utilize online job boards with their mobile devices in pursuit of a new job or career, if used effectively QR Codes have the potential to be a great recruitment tool according to a recent article from the Globe and Mail. www.theglobeandmail.com
Here a five ways a QR code could be utilized in recruitment according to www.webrecruit.com:
1. CVs – Some tech savvy job seekers incorporate a QR code in their CV, taking you to their website, LinkedIn profile or even a video resume. If scanning the code takes you to a well though-out site optimized for mobile browsing, you’ll know you have a candidate who is keeping up-to-date with technology.
2. Graduate Recruitment: more than half the people scanning QR codes are between the ages of 18 to 34, making them ideal for recruiting graduates. Using a QR code for your recruitment efforts will show that your company is moving with the times and isn’t afraid to try new ideas – something many talented graduates will appreciate.
3. Networking – If networking is key to recruitment, quick response codes could be invaluable in making contact with talented candidates. Think business cards are out of date? Put a QR code embedded with your contact details on your card.
4. Career fairs & Conferences: If you’re recruiting, a QR code on your marketing materials could take job seekers to the ‘apply online’ section of your website.
5. Analysis: QR codes are track-able, giving you access to a new set of data and ability to gauge the response to your recruitment campaign.
Contact Scott Gaba or your local recruiter to see what we can find for you!
Scott Gaba
Director of Recruiting
Goodwin & Associates Hospitality Services
sgaba@goodwin-associates.com
o: 678-905-3915 c: 404-803-5163 f: 888-491-8517
